Moyoeno-Lusofonando
The Goal
Services
New Web Build
+ Brand Identity Design
Website Renovation — Moved Squarespace 7.0 to 7.1
Client Bio
Moyoeno — Lusofonando is a project with the goal of training and empowering Executive Assistants. From founder Paula Moio, “We explore and encourage ways to expand professional relationships without borders, as well as strategies to promote innovation and leverage a profession that deserves recognition, credibility and visibility, like any other.”
Client Industry
Client Location
The Objective
The challenge was to envision a resource database that included some resources available only in English or only in Portuguese, easy to navigate for members of the Moyoeno community, most of whom are bilingual.
The Solution
We created two branches of the website, that could easily be navigated between.
Design Direction
The Logo
The logo was a play on both the letter “M” and an envelope. The ink wash texture was another nod to traditional stationary one would find on an executive desk.
Fonts
Colors