Warmly, the Agency
The Goal
Services
Website Renovation (Redesign & Development)
+ Workflow / Systems Design
Platform: Squarespace
Client Bio
Warmly, the Agency offers copywriting expertise to botanical wellness brands. "We’re the hype team for brands that make life better. We're changemakers supporting changemakers, working to build a better future for all. We combine our storytelling powers with our deep botanical and wellness expertise to consistently overdeliver on quality and amplify the impact of our clients."
Client Industry
Client Location
The Objective
Expand and redesign Warmly, the Agency's website & workflow to allow them to help more wellness & botanical brands find their voice.
The Solution
Built a brand new sales, portfolio, & case study pages and got Warmly set up on Honeybook for seamless discovery call booking and automated workflows.
Design Direction
Warmly already had colorful, bold, playful branding. Good Foundations Studio updated their color palette and pairings to be fully accessible and added playful shapes and interactions to their redesigned website.
We focused on leading the visitor through case studies and making package comparisons easy for potential clients.
Fonts
Agrandir Wide, Agrandir Grand, Aktiv Grotesk Extended
I paired the existing brand font in use, Agrandir, with Aktiv Grotesk Extended for body copy.
Colors
While there are many color pairings for social and client-facing documentation & guides, we landed on the olive and lavender as the primary palette for the site.
