Rebecca Paul Studio
The Goal
Services
Brand Identity Design
New Website Build
Client Bio
Rebecca Paul is a portrait artist who combines old-world techniques with modern atmospherics to create timeless art pieces that, unlike cell phone pictures or staged photoshoots, endure the test of time and capture the spirit of our loved ones without distortion.
Client Industry
Client Location
The Objective
Rebecca Paul is a fine artist looking to launch her studio offering custom oil portraiture.
The Solution
We crafted an elegant, timeless brand identity and website to show off the stunning work of Rebecca Paul Studio. We considered opportunities for personalization, such as provenance and wrapping. We made it easy to reach out and commission a portrait.
Design Direction
Our guiding adjectives were: luxurious, thoughtful, timeless, stylish, human.
Because Rebecca's work is in the tradition of the Dutch masters, there's a huge focus on light, which also inspired our brand design.
Minimalism allows the portraits to shine. All portraiture is shown at maximum size without being cut off.
Little touches, like the paint swashes that appear behind navigation items on hover, elevate the site.
Fonts
Fonts in use: Laguna, Presicav, Halyard
Colors
While the site is largely in the charcoal and soft chalk white, a deep rich green, skin tones, and bright orange round out this largely subdued palette. The orange adds a pop of color.
